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In this Section:
Introduction: ProGraphics Does it All!
Marketing Solutions: The Principles of Persuasion
CrossMedia Marketing
Why Direct Mail Works
Variable Data & Digital Printing
Data Management
Custom Graphic Design
Package Design
Website Design
Prepress Solutions
Offset Printing
Bindery & Finishing
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Data Management
Maintaining The Value of Your Mailing List
A well-maintained mailing list helps you to stay visible to prospective customers, keep your existing customers happy, win back former customers, and keep marketing costs controlled. By simply identifying these categories of customers in your database; prospects, current customers, former customers, you can make versioned offers. If you are trying to win back a former customer, make a more enticing offer than for a loyal customer. One of the most successful things you can do for your loyal customers is an acknowledgement that recognizes them and lets them know how much you appreciate their loyalty. For prospective customers, you can evaluate the effectiveness of a mailing list by adding a custom Personalized URL which provides a powerful direct mail response.
Direct Mail Addressing and Data Processing Solutions
- Data entry
& list maintenance (including deleting duplicate addresses, mixed
case conversions, and address standardization)
- Database management (additions, deletions, and changes to mailing list)
- Data conversions
- Mailing list creation and management
- On-line list acquisition from R.L. Polk, Mailers' Haven, InfoUSA ,etc.
- Broadband internet data base access/data retrieval via FTP and/or e-mail
- Custom data reports
- USPS National Change of Address via NCOA LINK
- Up-to-date with postal changes and regulations
- Address verification/standardization and correction (in compliance with the
USPS national address database)
- Presort capabilities for LOWEST POSSIBLE MAILING RATES (includes bag/sack
labels and postage statements/verification and CASS Certification)
- OCR bar-coding
- High speed, high resolution, variable data, black & white printing and addressing
(personalized laser letters and postcards, admark/inkjet addressing
without labels, and Cheshire/Avery labels)
Data Processing Workstations:
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2 PC Workstations with AccuzipMailing Software
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2 Data Processing Workstations with on-line R.L. Polk count system
Network Printers:
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