In this Section:

Introduction: ProGraphics Does it All!

Marketing Solutions: The Principles of Persuasion

CrossMedia Marketing

Marketing Solutions: Why Direct Mail Works

Variable Data & Mailing Solutions

Graphic Design Solutions

Packaging Solutions

Web Site Solutions

Prepress Solutions

Offset Printing Solutions

Bindery Solutions

The Future of Direct Mail... High Speed, Variable Data, Full Color or Black and White Digital Printing

Research shows that response rates for direct mail utilizing Variable Data Printing (VDP) are four to six times higher than direct mailings without this technology.

–Dynamic Graphics, January 2007

Variable Data & Direct Mail–
Get Your Message Read: Make it Personal.

Variable data allows you to customize each piece of a printing project so that your message is highly relevant to your customers. Depending upon the information you have collected about your customers in your database, ProGraphics can produce individualized letters that target inactive accounts, address each customer by name, lets them know how long it has been since they made a purchase from you, what it was, how close your business is to where they live or work, etc. You can make personalized special offers based on buying habits, and even add variable images based on age, ethnicity or interests. Test the effectiveness of an offer or the quality of different mailing lists with variable data, before rolling out a major direct mail campaign.

But it doesn't stop with direct mail, variable data printing is ideal for newsletters with several versions or documentation that changes frequently. Variable data eliminates waste because you print only what you need when you need it. No need to warehouse large quantities of printed materials, or dispose of them because they go out of date. Information can be stored electronically and kept up-to-date and accurate. With print-on-demand flexibility, even last minute changes can be made almost instantly.

You know ProGraphics as a leader in the printing industry, now you will see us grow to be a leader in Variable Data Printing as well. Our new HP Indigo 5500 Digital Offset Press delivers top-notch full color offset quality printing on a variety of papers, from cover stock to transparencies. Incorporate Variable Data Printing into your marketing strategy and stretch your marketing dollars and printing budget.

Database Management
Maintaining The Value of Your Mailing List

A well-maintained mailing list helps you to stay visible to prospective customers, keep your existing customers happy, win back former customers, and keep marketing costs controlled. By simply identifying these categories of customers in your database; prospects, current customers, former customers, you can make versioned offers. If you are trying to win back a former customer, make a more enticing offer than for a loyal customer. One of the most successful things you can do for your loyal customers is an acknowledgement that recognizes them and lets them know how much you appreciate their loyalty. For prospective customers, you can evaluate the effectiveness of a mailing list by adding a custom Personalized URL which provides a powerful direct mail response.

Direct Mail Addressing and Data Processing Solutions

• Data entry & list maintenance (including deleting duplicate addresses, mixed case conversions, and address standardization)
• Database management (additions, deletions, and changes to mailing list)
• Data conversions
• Mailing list creation and management
• On-line list acquisition from R.L. Polk, Mailers' Haven, InfoUSA ,etc.
• Broadband internet data base access/data retrieval via FTP and/or e-mail
• Custom data reports
• USPS National Change of Address via NCOA LINK
• Up-to-date with postal changes and regulations
• Address verification/standardization and correction (in compliance with the USPS national address database)
• Presort capabilities for LOWEST POSSIBLE MAILING RATES (includes bag/sack labels and postage statements/verification and CASS Certification)
• OCR bar-coding
• High speed, high resolution, variable data, black & white printing and addressing (personalized laser letters and postcards, admark/inkjet addressing without labels, and Cheshire/Avery labels)

Data Processing Workstations:

• 2 PC Workstations with AccuzipMailing Software
• 2 Data Processing Workstations with on-line R.L. Polk count system

Network Printers:

• HP Indigo 5500 Digital Offset Press
• Kodak Digimaster EX110 with stacker and stapler
• 2 Canon Imagerunner 8500s with large paper deck, stapler and hole puncher
• MCS high speed, 600 dpi, mail addressing system

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