Creative Solutions: CrossMedia Marketing

In this Section:

Introduction: ProGraphics Does it All!

Marketing Solutions: The Principles of Persuasion

CrossMedia Marketing

Why Direct Mail Works

Variable Data & Digital Printing

Data Management

Custom Graphic Design

Package Design

Website Design

Prepress Solutions

Offset Printing

Bindery & Finishing

What is CrossMedia Marketing?

The most effective way to maximize your marketing dollars for customer acquistion and retention. CrossMedia Marketing is a turn-key, measurable marketing campaign that gets customers in your door… Custom designed for your specific goals and objectives.

With CrossMedia Marketing you can more effectively target your prospect and learn what they are looking for. First, you pinpoint your most likely customers by geographic area, income, age, home ownership, occupation, automobiles, lifestyles, etc. Then, you invite them to “opt in” by volunteering more information about themselves. Finally, you reward them with a tailored offer.

It’s a win/win relationship. The more you learn about your customer, the better you are able to give them what they want in terms of offer, personalization and frequency. Ideally, the customer comes to value their relationship with you as much as you value your customer.

What are the components of CrossMedia Marketing?

Direct Mail

It’s real. Your customer sees it, touches it, and reacts to it. You have a one-on-one moment to capture their attention. Effectiveness is increased with personalized variable data. The deeper the personalization, the greater the effectiveness.

E-Mail

It’s a great value. E-mail works around the clock to deliver an interactive, personalized, trackable message. In combination with direct mail, it reinforces recognition and encourages interactivity.

PURLs

Personalized URLs. Organic, trackable and relevant, your customer “opts in” to a dialog with you. In return, you learn what it takes to attract them and keep them as your customer.

SMS Text Messaging

Special offers via instant delivery. Increase the level of permission and offer more value for customers who become part of your database.

Data Analytics

Highly trackable and immediate results. You’ll know within a very specific time frame how effective your CrossMedia campaign is… timely, comprehensive and thorough analysis.

What are the benefits of CrossMedia Marketing?

Increased Response Rate
Interactive Customer Experience
Improved Tracking
Delivers More Content
Integrates Video and Audio
Lowers Printing Costs
Lowers Postage Cost
Extends Marketing Life
Captures Relevant Data
Identifies Active Customers Looking for Your Product Within a Specific Time Frame
Automated Follow-up Programs
Personal Communication with Customers